Responsible for conducting regular maintenance of assigned websites; including content updates, accessibility, troubleshooting issues, identifying and fixing broken links, and web standards compliance.
Responsible for knowledge and understanding of social media platforms (including, but not limited to Facebook, Twitter, YouTube, Instagram, etc.) and how each platform can be deployed and exploited to support Ivy Tech’s recruitment efforts.
Works closely and collaborates with IT to serve as a point-person for marketing on major projects.
Collaborates with IT and other SME’s to effectively manage the marketing side of MyIvy.
Creates and implements responsive landing pages; continues the upkeep and development of the current websites; provides technical support and training for new content and functionality.
Assists in the development and implementation of content, responsible for ensuring accurate information is displayed on the online entities.
Collaborates within creative services team.
Responsible for adherence to Ivy Tech brand guidelines on all online media.
Represents marketing on various committees.
Collaborates with Marketing Statewide Strategy team for ideas and presentations.
Ensures deadlines and timelines are met as it relates to delivery of items and projects.
Responsible for updating and communicating social media policies to the College on a regular basis.
Has ownership of social media comments, if needed, nights, weekends and holidays, and during College closures.
Serves as back-up to design and content positions.
Other duties logically associated with the position may be assigned.
Supervision Received: Executive Director, Marketing, Web, and Creative Services
Supervision Given: None; may have opportunity to supervise interns.