|General Description of Position:
The Vice Chancellor for Enrollment Services is responsible directly to the Campus Chancellor with indirect reporting to the Senior Vice President Student Experience/Communication & Marketing for the planning, development, administration, supervision and evaluation of enrollment services. The Vice Chancellor will provide leadership in the functional areas as assigned.
As the chief enrollment officer of the Campus, the Vice Chancellor provides leadership that enhances the Campus’ enrollment planning and management, and strengthens relationships with collegiate and K-12 educational institutions and community organizations, improves cross-functional teamwork in support of retention and educational achievement, and establishes additional progressive strategies for advancing continuous quality improvement efforts in an environment that promotes and values diversity and recognizes the various needs and services required for a diverse student body.
The Vice Chancellor for Enrollment Services will be a member of the Chancellor’s cabinet with the purpose of providing leadership that aligns with the College’s core values and implements strategies in order to meet the needs of a diverse community and student body on campus. This position promotes diversity, integrity, community engagement, innovation, and excellence; is accountable to perform statewide responsibilities to maintain consistent statewide curricula, policies, and practices. This position will work closely with appropriate Systems Office leadership to establish strategies coordinated with statewide efforts in key areas of focus (recruitment, enrollment, completion, retention, and student success).
Provides vision, leadership, coaching, and direction to all enrollment management staff (Express Enrollment, Financial Aid, Student Records, Admissions/Recruitment, Marketing/Communications, etc.) for the delivery of enrollment management initiatives. Additionally, provides a collaborative relationship with Student Success and K-12 initiatives.
Designs and implements an enrollment services plan to successfully meet the campus-level metrics for revenue-generating enrollment, leading to completion, retention, and student success which includes systematic and efficient handling of prospects, and applicants, and communication with and recruitment of both leading to enrollment conversion. Expected to coordinate recruitment communications with Systems Office outreach via the College’s Answer Center and marketing/recruitment campaign.
Develops, implements, and evaluates a comprehensive enrollment management plan which includes recruitment and outreach initiatives, student success strategies and continuing student enrollment (in collaboration with the Vice Chancellor for Student Success), and program opportunities leading to transfer and/or completion (in collaboration with the Vice Chancellor for Academic Affairs).
Develops and implements intentional and inclusive recruitment initiatives aligned with the College’s strategic plan.
In collaboration with campus and systems level leadership, fosters relationships with K-12, workforce and other community partners.
In collaboration with other campus leaders and Systems Office staff, develops an inclusive and safe environment that promotes and values diversity.
Collaborates with all campus departments to meet the needs of the Campus and College in the execution of the College mission and vision.
Establishes a system of communication aligned with Systems Office effort with prospects, inquiries, applicants, continuing students, and registered students (in collaboration with the Vice Chancellor for Student Success) that builds strong and lasting relationships, ensuring consistency with existing statewide recruitment and retention efforts.
Develops a contact management recruitment strategy that utilizes the client relationships management tool (CRM), social networking and other forms of communication to recruit students, ensuring consistent efforts with other ongoing statewide outreach initiatives.
Inspires and motivates faculty/staff to participate in intentional recruitment and strategic enrollment initiatives and activities.
In collaboration with Vice Chancellor for Student Success, develops and implements a student enrollment plan.
Supports Vice Chancellor for Student Success in development and implementation of student retention and continuing student enrollment plan.
Evaluates insights obtained from student and staff surveys and incorporate continuous improvement in enrollment processes.
Provides leadership and direction for appropriate express enrollment, financial aid, veteran affairs, international student requirements, records/registrar, and other enrollment services.
Prepares and submits immediate and short and long-range lead generation and conversion goals as part of the overall strategic planning process; monitors outcomes and analyzes data for continuous improvement.
In collaboration with designated Systems Office executive(s) and/or the campus chancellor, leads professional development training opportunities for recruiters to assist in reaching individual lead generation and conversion goals.
In collaboration with designated System Office executive(s) and/or the campus chancellor, ensures compliance, including preparing and submitting reports, with College policies, procedures, and requirements established by legal statutes, board policies, and administrative decisions; interpret and enforce external agencies regulations, policies, and practices (Department of Education Title IV, FERPA, etc.)
Serves on local and statewide committees associated with job functions, or representing the College as needed.
Provides real-time recruitment/conversion reports consistent with those shared with college leadership at other campuses and Systems Office.
As a member of the Chancellor’s cabinet:
• Assures assessment of functional area needs, investigates and develops alternative strategies, establishes priorities and goals, recommends implementation activities, and evaluates progress.
• Oversees the development and administration of budgets for each functional area, and determines priorities for expenditures.
• Serving as a model for strong leadership, develops and supports the Campus culture of team collaboration and commitment to delivering high quality services and outcomes, by being student- and employee-centered.
• Builds and sustains a process-managed organization and culture that delivers measurable value for the organization targeting efficiency and cost optimization in functional areas.
• Collaborates with other cabinet members to implement the College strategic plan across the campus service area. Executes strategic initiatives and resource allocation at a local level to achieve college-wide and campus-level metrics.
• Creates and maintains an environment where planning, development, and delivery of services for students occur in a creative and effective manner that fosters cultural and global awareness.
This is not to be construed as an exhaustive list. Other duties logically associated with this position may be assigned. All responsibilities will be conducted within the parameters of the Family Educational Rights and Privacy Act (FERPA), other applicable regulatory requirements, and professional standards.