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Manager of Marketing/Digital Services

Apply now Job no: 510960
Work type: Full Time Administrative
Location: Systems Office - Indianapolis, IN
Categories: Administrative/Professional

General Description of Position:

At the direction of the Assistant Vice President, Marketing and Student Communication, this position is part of Ivy Tech’s creative services team, an internal marketing agency for Ivy Tech campuses and departments.

The position will manage Ivy Tech’s online entities and presences, including public websites, employee and student facing portal (MyIvy), SEO and digital application. Additionally, the position will manage quarterly website review with subject matter experts to ensure up to date and accurate information is displayed as well as develop and update online forms, management of application programming interfaces (APIs), assisting with the MyIvy mobile app and related duties. Additionally, the position will manage online project management system, development and updates of online forms, management of application programming interfaces (APIs), assisting with the MyIvy mobile app, and related duties.

The position will be responsible for developing, vetting, and executing the College’s organic (non-paid), online digital strategy.

Major Responsibilities:

Conduct regular maintenance of assigned websites; including content updates, accessibility, troubleshooting issues, identifying and fixing broken links, and web standards compliance.

Ensures the website follows web accessibility standards, maintains responsive functionality across multiple devices, and is optimized for SEO.

Ensures website is online at all times; works with web agency to take corrective action and inform Marketing and Communications leadership if the site is offline

Works with agency partners to develop new webpages to ensure appropriate website architecture, navigation, and linking strategy.

Provide digital analytics and reporting utilizing a variety of tools on a regular basis to College staff and digital partners for data-driven decision-making.

Conduct regular reviews of web content, ensuring accuracy of information, best practices in content, layout search engine optimization.

Work with College staff to develop and update online forms and manage APIs.

Provides technical support and training for new content and functionality.

Trains new users on website content management system.

Work with systems office Marketing and College partners to manage the myIvy mobile app, ensuring an optimum user experience and content updates as needed.

Collaborates with the Marketing and Communications team and other College staff to ensure accurate information is displayed on the website.

Collaborates as needed with information technology colleagues on digital projects.

Collaborates with IT and other SME’s to effectively manage the marketing side of MyIvy.

Creates and implements responsive landing pages; continues the upkeep and development of the current websites; provides technical support and training for new content and functionality.

Provides input on digital advertising campaigns

Under the direction of Marketing and Communications leadership, campus partners, and other stakeholders, provides digital expertise on campaigns and large scale projects.

Responsible for adherence to Ivy Tech brand guidelines on all online media.

Ensure projects are completed on time and within budget.

Assists with email layout from an HTML/CSS perspective.

Represents marketing on various committees as needed.

Collaborates with the Marketing Statewide Strategy team for ideas and presentations.

Responsible for assessing digital analytics and creating reports to provide important data and trends to the marketing and communications team, to make informed decisions on the direction and implementation of marketing and communications campaigns and to measure success.

This is not to be construed as an exhaustive list. Other duties logically associated with this position may be assigned. All responsibilities will be conducted within the parameters of the Family Educational Rights and Privacy Act (FERPA), other applicable regulatory requirements, and professional standards.

SUPERVISION RECEIVED: Director of Marketing and Creative Services/Project Manager
SUPERVISION GIVEN: None; may have opportunity to supervise interns

Minimum Qualifications:

Bachelor’s degree in marketing, communications, multimedia or related field with 3-5 years relevant experience is required.

Experience in web content management systems and HTML/CSS; knowledge of design trends.

Experience with web layout to ensure the best user experience and in conformance with web accessibility and responsive website standards.

Experience using analytical tools such as Google Analytics (Google Analytics certification a plus), Google Tag Manager, heat mapping tools such as HotJar, accessibility tools such as Site Improve, SEO tools such as SEMRush, and other tools. Experience using Microsoft Office applications.

Experience using landing page, form building, project management and API tools and platforms.

Experience managing mobile app content development.

Experience using project management systems to accomplish work, assign due dates and tasks, and administration.

Strong organizational skills and the ability to be self-motivated, deadline driven and extremely detail oriented including capability to readily adapt to changes in workflow.

Experience with Google Ads, Facebook Ads Manager, and other digital advertising platforms (certifications are a plus) 

Initiative and aptitude to learn new skills and technologies, superior troubleshooting, and problem-solving skills are required.

Demonstrates ability to take direction well and be flexible about file-sharing; understanding of web production process and web content and social media management systems.

Demonstrates strong problem-solving skills and ability to be a team player and work alongside colleagues and clients.

Must have knowledge of web layout, aesthetics and usability principles.

Demonstrates ability to promote an inclusive environment that reflects the broad diversity and backgrounds represented by our students and employees and which every individual feels respected and valued.

Preferred Qualifications:

Experience working in a higher education setting.

Experience using Adobe Creative Cloud.

Other Requirements:

 

Work Hours:  
Hiring Range:  
Team Ivy Referral: N/A
Special Instructions to Applicants:  

 

Advertised: US Eastern Daylight Time
Applications close:

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