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Director of Marketing & Public Relations

Apply now Job no: 509013
Work type: Full Time Administrative
Location: Madison, IN
Categories: Administrative/Professional

General Description of Position:

The Director of Marketing & Public Relations oversees and manages both internal and external communications for the Madison Campus. This position collaborates with both Systems Office Marketing/Creative Services and campus leaders to create effective marketing strategies and tactics to increase campus’ enrollment and completions; highlight student and alumni success; and seek philanthropic support. The Director also provides support for the campus’ partnership with the Indiana Department of Correction.

 
Major Responsibilities:
  • Creates communication strategies and supports implementation of those strategies in collaboration with numerous departments across campus including but not limited to: Chancellor’s Office, student affairs, K14, academic affairs, career coaching and employer connections; and foundation.
  • Works with the media, government officials, school and community partners for the purpose of informing the public of the mission of Ivy Tech Community College; and the campus’ policies and practices in a positive, consistent and credible manner.
  • Creates, distributes and manages external media relations including press releases, media pitches and media inquiries and coordinates with Ivy Tech’s statewide marketing efforts.
  • Provides strategic content for the campus’ social media and website.
  • Manages internal and external project timelines in collaboration with Creative Services for the production of art; printed materials and website updates.
  • Specifically develops and manages internal and external communications plans involving call campaigns (Blackboard); email; direct mail; ad placements; and digital campaigns (Statwax).
  • Assists with presentations, both building and messaging.
  • Produces a quarterly e-newsletter and other communications to specialized audiences such as: Campus Board of Trustees; Indiana Department of Correction leadership; donors and others.
  • Manages program content for commencement events.
  • Assists with messaging for awards programs and ceremonies.
  • Provides support for special events, as needed.
 
Minimum Qualifications:
  • Associate degree, Bachelor degree or higher Degree in English, Communications, Public Relations, Marketing, Liberal Arts or a related field.
  • Must be able to work under deadlines and manage multiple projects simultaneously.
  • Strong foundation in communications and marketing competencies, including brand development, market research, marketing planning, and measurement/analytics.
  • Previous experience with use of e-newsletter software, preferred.
  • Must demonstrate ability to promote an inclusive environment that reflects the broad diversity and backgrounds represented by our students and employees and in which every individual feels respected and valued.
  • Must work well in a team environment.
 
Pay/Benefits:

Pay range of $1,850 - $2,000 per pay over 26 pays a year. Ivy Tech employees have access to a variety of health and welfare benefits. We are committed to providing excellent customer service and resources to help employees best utilize the College’s benefit programs. Learn more here https://careers.ivytech.edu/benefits

 
Other information:

This position is will remain in effect a minimum of four years or as long as the Madison campus maintains the Statewide IDOC contract. This position will be part of the Chancellor's Cabinet.

 
Team Ivy Referral:

Eligible

 
     

 

Advertised: US Eastern Daylight Time
Applications close:

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